Create the tomorrow you want to see.

Objective
Raise awareness of ethical investing in Australia, by capturing the stories of advisers and how their story impacts on the advice given to customers.

Overview
Ethical investing plays a pivotal role in shaping a more sustainable and socially responsible world. By consciously directing funds toward companies and initiatives that align with ethical values, investors wield the power to influence positive change.

The Inside Network engaged us to help create a video campaign that focuses on the popularity of the sector in a unique, authenticity and transparency way.

Execution
With an acute eye for shot composition and framing, we expertly captured each financial adviser’s story. Lighting techniques were used to evoke the desired mood and atmosphere, reinforcing the campaign’s focus on ethical investing. By employing various camera movements and angles, dynamism and visual interest were added to the videos, creating a captivating viewing experience.

In post-production, editing and colour grading occurred to maintain the desired visual style, ensuring a seamless and visually consistent series of videos.

Result
The video campaign successfully showcased the diverse perspectives of ten financial advisers on ethical investing. The visually captivating and impactful videos resonated with the target audience, conveying the importance of ethical investment practices in an engaging and relatable manner.